Print Marketing, Content + Visual Development
WS Ponton connects the world’s premier brands to the country’s exclusive audiences for 135 years. Understanding the unique behavior of elite markets, WS Ponton specializes in Postal, Email and Display in categories as Investor, Insurance, Donors, Travelers and Wealthy—making the difference in successful targeting, capturing their attention and generating response.
We were hired to develop a new main visual brand for their Print Direct Mail materials. Marketing collateral is an essential part of an overall marketing strategy and is part of a company’s image, and quality collateral will help to promote a brand to prospects and customers. Combined with digital ad banners and email marketing, this multi-channel approach is setting WSP up to attract new customers.
Behind the Scenes
We developed a new visual brand by creating a 32-page Print Direct Mail Exclusive Marketing Guide to Premier Audiences, coordinated email marketing campaign, a specialized Special Offers insert card, and multiple coordinating ad banners. The main branded image, a strong woman aviator, sets the tone for “Market Confidently,” and “Empowering Marketing Heroes.”
Client: WS Ponton
“Working with Fran has been a unique experience. Her enthusiasm is truly genuine and her creative talents are unique while immersing herself in your project. She has a ‘no-compromises until its perfect’ attitude, which I’ve rarely seen. Our past experiences with agencies were; creative but unprofessional, or professional but stale. Fran and her expert team have all of the qualities and talents that you would want in an agency. Their finished products are meticulously thought-out, created, and crafted to convey your message. If you have high expectations and a passion for your project, Fran is the person to work with.”
—Joseph Marchese, WS Ponton