Content + Visual Development, Brand Strategy, Web Development
Healthalytica Plan Services is a digital health company bringing game-changing services to health plan markets. Their powerful combination of finance, technology and healthcare knowledge gives them the ability to think outside the box so they can deliver improved financial performance and positive bottom line impacts to health plans.
We were hired to develop a new brand identity and single scrolling page website for this start-up company. We have launched a new responsive website featuring a unique modern design. The design of the new website flows vertically with the hexagon branded element throughout this clean and organized, easy to navigate user-friendly continuous page. This provides visitors easy access to learn about our company and the products and services provided.
Behind the Scenes
We developed a new branded logo, collateral materials, Promotion Sheets and PowerPoint, as well as a new branded single scrolling responsive website. The new website and brand identity reflect the balance of technology, finance and healthcare utilizing soft pleasing shades of blue with technology & health iconic hexagons throughout. The flow of this single long page method has a minimalistic feel using the same color palette, simple iconography and text, and a consistent journey pairing the hexagon artwork and copy.