FOREIGN AFFAIRS

Content + Visual Development, Print Marketing, Digital Marketing

Foreign Affairs is the leading forum for serious discussion of American foreign policy and global affairs. It is now a multiplatform media organization with a print magazine, a website, a mobile site, various apps and social media feeds, an event business, and more.  Foreign Affairs is published by the Council on Foreign Relations (CFR).

We were hired to develop advertising material to support the Foreign Affairs ad team. Sharkey Advertising creates print, online and custom events materials, executing creative through the Foreign Affairs branding guidelines. Sharkey also handles from start to finish the turnkey custom publishing product that allows their clients to leverage the magazine’s unique brand authority, editorial credibility and extraordinary audience demographics.

“Sharkey Advertising executes in Foreign Affairs’ custom publishing products.”

Behind the Scenes

We execute print and online materials for the Foreign Affairs advertising group, including: Direct Mail, Carrier Cards, Promotional Sell Sheets, Digital ad banners, and special premium promotional campaigns. Sharkey Advertising is Foreign Affairs custom publishing partner. Design, layout, production, print and global distribution are the roles Sharkey Advertising executes in Foreign Affairs’ custom publishing products.

Client: Foreign Affairs

Awards:
2013 International Summit Creative Bronze Award Online Advertising Category
2012 Communicator Award of Distinction for Marketing Promotional Piece

“Fran Sharkey is a driven marketing and communications professional. Whenever we worked together, she was a constant source of clever ideas that promoted the brand and positioned our products and services to provide competitive advantage. She’s resourceful with research data, she’s immersed herself in social media, she’s adept at all aspects of customer engagement, she’s got a strong moral compass. And she never let a ball drop in the many years we worked together. She was always a trusted, valuable asset to the team”.

— Ed Walsh, Advertising Director at Foreign Affairs