Content + Visual Development, Brand Strategy, Print Marketing
We TV’s programming is fueled by personalities and relationships filled with purpose and passion. WE TV embraces how today’s digitally savvy, socially engaged audiences connect through content, using it as a catalyst to drive conversation and build community.
We were hired to present a new branding direction for their print marketing division. We believe the best brands tell stories, which is why we partner with our clients to create impactful work that not only represents their business, but also connects them with people emotionally.
“Every corporate identity tells a unique story that combines art, technology, storytelling and brand strategy.”
Behind the Scenes
Sharkey Advertising created multiple themes to present to top executives at We TV including: Peek Their Curiosity, Provoke Curiosity, Reveal Curiosity, Inspire Curiosity, and Crave. WE TV is owned and operated by AMC Networks Inc., and its sister channels include AMC, BBC America, IFC and SundanceTV.
Client: We TV
DID YOU KNOW?
Best Brands Tell Stories
Part of having an effective brand is the ability to tell compelling stories about your products, services, and your business itself. Telling these stories involves giving the consumer a sense of how your business and the products and services you work. But it’s not about flooding possible customers with information. It’s generally important to keep your message both simple and focused. You have to know what information to give to different audiences, and what information to give at different points within the actual sales process.
- Determine your basics
- Emotional engagement
- Design is communication
At Sharkey Advertising, we can help you identify the foundation of your brand’s story, and create evocative advertising content to hook potential consumers. Through targeted and beautifully designed messages, we will help you to effectively tell your brand’s story in a way that will appeal to your desired customer base. We learn everything we can about your company, and your industry. We use what we learn and apply what we know—about design, marketing and technology—to create meaningful stories that spark the imagination, appeal to the senses, and inspire action.