The Fidelis Group

Content + Visual Development, Print Marketing, Web Development

The Fidelis Group, Inc. combines talent, technology and experience to bring clients completely custom interactive solutions, including direct mail & fulfillment, data optimization, and digital advertising.

We were hired for the purpose of creating a new brand for The Fidelis Group, Inc. Our award-winning Fidelis logo was the first branding component that we created to set the tone for the rest of the materials. We then moved into their new branded website, marketing kit, direct mail campaign, digital ads, and trade show support.

“ We Can Do That! Was the tag that we created as a common thread throughout all branding initiatives.”

Behind the Scenes

Sharkey Advertising used questions to highlight The Fidelis Groups product offerings. “Need a company who can successfully execute list requirements?—We Can Do That!” Warm tones of reds, oranges, and gold’s were part of the color palette used across the board.

Awards:
2004 BOLI (Best On Long Island) Bronze Award for Best Corporate Logo Design

“Working with Fran and her team has been terrific.
They are smart, progressive and exceptionally creative.”

— Livleen Singh, CEO, The Fidelis Group, Inc.

DID YOU KNOW?

How Sharkey Advertising can develop your email marketing initiatives

Sharkey Advertising can help you develop an in-depth email marketing strategy. We will help you to create artistic email templates, landing pages or original campaign creative to increase the visual impact of your emails. We can help you work out best practices for headlines- about 33 percent of email users open emails based solely on the subject line. Even if they open the email, many only read the first few lines before they decide to read the whole thing, so it’s important to have your call to action appear early. We can help make your emails both beautiful and effective, and help you use email marketing as a way to build your brand identity as a whole.

Contact Sharkey Advertising to create an email marketing campaign for your company.