Common Sense Advisors

Brand Strategy, Web Development, Digital Marketing

Common Sense Advisors is a customer-focused, sophisticated, private money management firm for investors building their nest egg, those nearing retirement and those comfortably enjoying their retirement years. Common Sense Advisors is the perfect fit for people that place a high priority on financial peace of mind.

We were hired to rebrand the current marketing for CSA by creating a new logo, and online presence with a new branded website and email marketing campaign. Sharkey Advertising focused on brand development and building brand equity, in our effort to promote brand awareness, drive traffic to their website, generate new business and improve the user experience.

Behind the Scenes

We built a new brand starting with the tag line: “Guard & Grow Your Wealth” and created the logo icon to specifically represent the shield for “Guard” and the established tree for “Growth.” Using brand imagery, copy, design and color palette, we created an Informative, inviting, relatable, trustworthy dynamic new branded website that will be consistent with all marketing of CSA. Focusing on this Certified Financial Planner with all of his wisdom and experience in his field, we show insight to the philosophy of this company, including Approach to Markets and Research, giving it the personalized touch.

Client: Common Sense Advisors

“Fran and her team worked wonders on our rebranding project. From helping us focus our image to creating a professional website, Sharkey Advertising was creative, responsive, and diligent from beginning to end. Not only were they skilled and insightful, but they were also a joy to work with. As small business owners, we’re blessed to have Fran and her team in our corner. The transformation they executed will benefit our bottom line for years to come.”

—Jeff and Julie Voudrie, Common Sense Advisors