How will your website be found without any marketing?
Search Engine Optimization (SEO) is the process of optimizing content on your website to appear in search engine results for specific terms. You can have the best website in the world but nobody will ever see it if you are not optimized. Having more organic traffic come to the website and being on the top results for your keywords regarding your services will net you more sales. Most companies have basic optimization of their site but SEO is an ongoing process. It’s a continuous process and if it’s done right, the rewards will be there.