Rosie O’Donnell’s Spingle Productions logo creates a bouncing up and down effect, conveying a springy motion that is playful and energetic. The whirl that grows out of the dot in the “i” in the word "Spingle," suggest creativity, originality, boundlessness and freedom of expression, all representative of Spingle Productions.

Rosie O’Donnell’s entities share design elements to reflect the unity and consistency of the Rosie O’Donnell brand. The yellow paint-like swash is an artistic expression that is unique and raw. The heart, penned by Rosie O’Donnell herself, shows her hands-on approach to life and her personal touch. The bold punctuation mark evokes Rosie’s strong and distinctive voice.

Rosie O’Donnell’s entities share design elements to reflect the unity and consistency of the Rosie O’Donnell brand. The paint-like swash represents an artistic expression that is unique and raw. This lettering represents an authentic expression of individual freedom and creativity. The heart, penned by Rosie O’Donnell herself, shows her hands-on approach to life.

Rosie O’Donnell’s entities share design elements to reflect the unity and consistency of the Rosie O’Donnell brand. The Rosie’s For All Kids Foundation logo places the emphasis on the word “Kids” because helping kids is the central mission of this non-profit. The heart is drawn to wrap around the “Rosie’s For All Kids Foundation” text as if it were a giant hug, conveying loving support and care for all children.

Rosie O’Donnell’s entities share design elements to reflect the unity and consistency of the Rosie O’Donnell brand. This lettering represents an authentic expression of individual freedom and creativity. The heart, penned by Rosie O’Donnell herself, shows her hands-on approach to life. The use of this bold punctuation mark evokes Rosie’s continuously strong and distinctive voice.

Rosie O’Donnell’s entities share design elements to reflect the unity and consistency of the Rosie O’Donnell brand. The Rosie’s Shop logo incorporates a shopping bag which is the universal symbol for shopping, both online and off. The emphasis in the logo is on the word "Shop," letting the shopper know that the store is not just a virtual shopping spot but both a destination and an experience.

Rosie O’Donnell’s entities share design elements to reflect the unity and consistency of the Rosie O’Donnell brand. The word “Broadway," is set in a strong black, making it the primary word, and "Kids” is the secondary word, as this program is dedicated to enriching the lives of children through the art of musical theater. The spotlight is symbolic of Broadway.

Our mission was to give the U.S. Coast Guard Exchange System a brand new modern look and identity. We kept the traditional Coast Guard red and blue stripes and incorporated them with a typeface that depicts strength and honor.

Sharkey Advertising created a new identity for this successful Title agency. We used the olive green tree to depict strength, growth, stability, reach of services and, of course, land. We incorporated a corporate type treatment for this fast growing title company.

Long Island Pulse came to us to re-brand their logo and masthead for their dining, the arts, lifestyle and business publication. Branding their authentic voice, thought-provoking, creative, edgy, unique and bold publication, our tone and execution with strong graphic type elements.

This successful architecture, engineering interior design company needed to streamline their identity with a clean and cool treatment. Using black and steel grey, bold to thin type is very architectural in nature.

“Experience the Power of Data” was the tagline that we created for the new D.A. Lewis and Associates, Inc. logo. The explosion of data shooting out of the name in the shape of a comet was just the explosive presence this company needed in the direct marketing arena.

Giving these established company’s a brand new modern look and identity, Sharkey Advertising created these distinct taglines to tout their end-to-end direct marketing solutions. For these sister company’s, we used the same vivid colors that matched their new corporate brochures while carefully balancing each iconic treatment for their individual company’s.

This newly formed real estate company wanted to stand out in the crowd of the many other realty companies on Long Island. A Tuscan/traditional image fit the personality of this hot new realty company.

Designing an elegant, upscale retail logo was the direction from this self style and home decor retailer. Using the rich chocolate cocoa brown color throughout emphasizes the "coco" while the scroll gives it a European feel.