SMS Marketing Services, Inc.

Digital Marketing, Content + Visual Development, Brand Strategy

SMS Is a data services company specializing in data, media, digital solutions, customer acquisition and modeling & analytics. They merged services with Spectra Data Group and needed a whole new branding identity for their combined services.

We were hired to develop a full digital email marketing campaign for SMS Data Management division. We developed original as well as weekly DM digital email promotions that started with a series of custom templates that we created. Every week, we’d write, research images, layout, design and program these client-focused promotions are centered around the data card that SMS manages.

“Our approach to the end-to-end branding revealed meaningful insights to create strategies that engage the customer, building long-standing relationships.”

Behind the Scenes

We built a visual brand around this company’s Data-Driven, Multi-Channel Marketing Services. We promoted delivering authentic brand experiences that drive loyalty to achieve these customer connections through a deep understanding of customer behaviors.

Client: SMS Marketing Services, Inc.

Awards:
2013 The Benjamin Franklin Awards, Benny for B-to-B Direct Mail
2013 W3 Awards Silver for Branded Website
2013 W3 Awards Silver for Corporate Communications
2013 Davey Award Gold for Print Collateral Brochure
2013 MarCom International Award Platinum for Corporate Logo
2013 MarCom International Award Platinum for B-to-B Website
2013 MarCom International Award Gold for B-to-B Capabilities Brochure
2013 MarCom International Award Gold for B-to-B Marketing Campaign

“It’s rare that you come across standout talent and a visionary like Fran Sharkey. Fran is wonderful to work with—she’s smart, creative, responsive and has a very high level of commitment to her clients. She never ceases to amaze with her innovative concepts, marketing expertise and business strategies. Her creative vision and knowledge of the industry make her a valuable asset to any client or company. If you are looking for top results and want to work with someone who will bring your business to the next level, then she is your person. Great team player with great attention to details and budgets.“

— Lon Mandel, CEO, SMS Marketing, Inc.