CPC Associates, Inc.

CPC Associates, Inc. was a full-service provider of direct marketing support services. CPC used technology and their ability to strategically apply robust resources to generate high performance results for businesses. The award-winning campaigns were very effective in creating positive impressions and worked to set the clients apart from their competitors.”

We were hired to rebrand, making CPC appealing for acquisition. Following our branded “quirky, up close and personal” branded effective print and email marketing campaigns, Sharkey Advertising created multiple award-winning marketing campaigns for CPC. Extremely visual, cleaver creative made these ads stand apart in the industry.

“They’re waiting to hear from you.” “Do you know us? CPC Does.” were just two branded themes for two of the major print and email marketing campaigns for CPC.”

Behind the Scenes

Sharkey Advertising’s challenge was to re-brand CPC with a fresh new identity to reflect their new capabilities and resources and to enhance their actual and perceived value among potential purchasers. We designed a high-impact b-to-b branding program that would reposition CPC within the direct marketing industry focusing on technology enhancements while emphasizing their ability to deliver complete start-to-finish services in the direct mail arena.

Client: CPC Associates, Inc.

Awards:
2005 Communicator Award of Distinction for Print Media Advertising
2004 Communicator Award of Distinction for Print Media Advertising

Behind the Scenes

Sharkey Advertising’s challenge was to re-brand CPC with a fresh new identity to reflect their new capabilities and resources and to enhance their actual and perceived value among potential purchasers. We designed a high-impact b-to-b branding program that would reposition CPC within the direct marketing industry focusing on technology enhancements while emphasizing their ability to deliver complete start-to-finish services in the direct mail arena.

Behind the Scenes

Sharkey Advertising’s challenge was to re-brand CPC with a fresh new identity to reflect their new capabilities and resources and to enhance their actual and perceived value among potential purchasers. We designed a high-impact b-to-b branding program that would reposition CPC within the direct marketing industry focusing on technology enhancements while emphasizing their ability to deliver complete start-to-finish services in the direct mail arena.

“I hired Fran and her firm at 3 different firms that I was president of over about a 10 year period of time. Her firm did all our creative, website design, media placement and image building. Her work won several industry awards. As result of her work, each firm grew in size and it most case we more than doubled our annual revenue. Her and her team were wonderful to work with, very creative, cutting edge and always on time. Her firm is one of the best kept secrets in the industry, a real winner in my book.”

— Dave Thornbury, Previous CEO of CPC Associates, Inc.