As my first blog post on the new Sharkey website, I am thrilled to announce our corporate rebrand and new website launch! Our new website showcases best practices in web design, development, SEO and integrated marketing. From conceptualization to execution, the new brand identity and website has been a true labor of love. It’s an ironic, but not uncommon issue that creative agencies spend so much time and care on client work, that their own brand and identity may fall by the wayside since our clients always come first.
Of course, my favorite part of the new website is the FEATURED work and SHOWCASE work sections. They highlight work we’ve done for clients including the category, a blurb about that company, what we were hired to do, a Behind the Scenes look, any awards we have won for that work, and a direct testimonial from the client. This section is truly the heart and soul of the site.
The revamped site, created by the company’s award-winning team, offers quick and intuitive access to essential information about its services, work and culture.
The new website possesses a clean black and white minimalistic design, improved functionality and enhanced content for audiences. Focused on communicating Sharkey Advertising’s mission to accelerate client success through integrated marketing, the website explains both the purposes and benefits for each of its marketing services, including branding, digital, social media and traditional.
Some new features of the site include:
- Responsive design
- Secure Client Log-in feature
- Parallax scrolling in select pages of the site
- New Meet Our Team section
- Featured work and Showcase sections to show and promote clients work
- Blog migration from WordPress into the site’s advanced Web Content Management system for optimal content marketing
- Sync with Sharkey’s marketing automation platforms for optimal customer experience management
- Fully optimized for SEO
So take a look and let me know what you think. We’d love to hear from you!