DIGITAL MARKETING

We bring the human experience to the digital world, to help brands grow online. We promote our clients’ brands with digital marketing strategies that includes SEO, email marketing, social media and more.

While web trends come and go, Sharkey Advertising has held to our core values – great visual design, intuitive user interfaces, and content creation that speaks to each client’s brand messaging. We provide complete digital marketing solutions – engage the user with design that is easy to navigate, simple to manage and is user-friendly while accurately representing your company. We provide complete online solutions working with you from the beginning to make your brilliant ideas into Internet realities. Whether you need a marketing blog or a full redesign and content management system, we have the insight and ability to deliver a site specifically designed to reach your customers.

Email Marketing
Email offers a very wide range of possible marketing techniques. Email can be used to inform customers about special promotions or discounts. You can make use of personalized recommendations for customers. You can send coupons, which helps to motivate sales. Even simple reminders can be an effective way to keep customers updated and invested in your company, and to generate consumer interest.

Sharkey Advertising can help you develop an in-depth email marketing strategy. We will help you create artistic email templates, landing pages or original campaign creative to increase the visual impact of your emails. We can help you work out best practices for headlines—about 33 percent of email users open emails based solely on the subject line. Even if they open the email, many only read the first few lines before they decide to read the whole thing, so it’s important to have your call to action appear early. We can help make your emails both beautiful and effective, and show you how to use email marketing as a way to build your brand identity as a whole.

Social Media
A complete brand strategy involves promoting your brand through all available channels, and social media is an important way to grow your brand’s visibility. An active social media presence will make your company and brand more recognizable and respectable. A social media presence can also help improve brand loyalty, especially if you use it to engage with customers. Social media especially helps build individual ties, and it makes your business more personable and trustworthy.

A majority of consumers research companies online before deciding to make a purchase. What a customer sees of you on the Internet will have a major impact on their purchasing decision. While a lack of social media presence can cost you customers, a well-planned social media strategy can help you gain them. Social media can be an avenue for people to find your business for the first time. Successful social media strategies can also help drive traffic to your website and generate sales.

One big draw to social media marketing is its low cost, especially when compared to other forms of advertising. Unlike most conventional advertisements, there’s no cost to actually having an account on Twitter, Facebook, Instagram, LinkedIn or most other social media sites. When done right, a relatively small investment in social media can end up paying huge dividends.

Five Benefits of Social Media Marketing

  • Solidify your brand
  • Create an online presence
  • Attract new customers
  • Cost-effective marketing
  • Improve search engine optimization (SEO)

Search Engine Optimization (SEO)

We use “best practices” for content and SEO optimization to increase your search rankings, attract the right customers and get tangible results.

Many customers check out information online before buying a product or using a service. It’s a trend that will only increase as web content because more and more ubiquitous in our lives. When customers search, will they find you, or your competition? SEO is a great way to target almost any segment of your customer base. Most advertising is targeted in some way; you’re usually reaching out to a specific type of individual. But increasingly, there is no distinction between the types of people who use search and those who don’t; everyone uses it. SEO is a way to target all of your potential customers.

From initial setup to ongoing maintenance support, SEO can help companies boost business:

  • Increase the number of visitors
  • Attract the right audience
  • Improve user experience
  • Increase conversion rates

To a potential customer doing a quick search, if your company doesn’t show up on search, it may as well not exist; they’re not going to dig much deeper without a good reason. When your company does show up high in search results it will increase traffic to your website from customers you already know are looking for the things you offer. Keywords relating to your brand need to rank highly on search engines to give your brand legitimacy and to make sure potential customers can actually find your business.

Digital Marketing Strategy — Social Media Strategy and Development — Search Engine Optimization — Email Marketing Automation Platform