DESIGN +
IDENTITY

Every corporate identity tells a unique story that combines art, technology, storytelling and brand strategy. We focus on the user experience, creation of visual impact, and strong brand communication, ensuring a true brand experience.

Representing our clients in a way that’s not only visually engaging, but also faithful to their vision is the backbone of corporate identity and branding. Branding identifies the products or services of your company through a consistent image that is portrayed through:

  • Visual Layout & Design
  • Branded Identity & Logos
  • Typefaces & Fonts
  • Copywriting
  • Imagery & Design Elements
  • Color Palettes

Simply put:
Brand –The perceived emotional corporate image as a whole.
Identity – The visual aspects that form part of the overall brand.
Logo – Identifies a business in its simplest form via the use of a mark or icon.

A Brand refers to the perceived image and emotional response to a company, its products and services. It also represents the conversation the customers are having with each other about the company.

A Brand Identity describes the visual devices used to represent the company. Identity systems are a visual components package that is paired with style guidelines and used as a framework to ensure the corporate image is cohesive and consistent.

A Logo is the main, identifiable visual element that helps customers remember a company’s brand. This is usually in the form on logotype, or an icon symbol, or both. The main purpose of effective logo design is that the logo should be simple, memorable, timeless and versatile.

The corporate identity or ‘image’ of a company is used in many situations:

  • A Logo (The symbol of the entire identity & brand)
  • Stationery (letterhead + business card + envelopes, etc.)
  • Marketing Collateral (flyers, brochures, media kits, etc.)
  • Digital (websites, landing pages, email marketing, press releases, etc.)
  • Advertising and Marketing (print & digital ads, tradeshow support, etc.)
  • Products & Packaging (products and the packaging in which they come in)
  • Apparel Design (clothing and hats that are worn by employees)
  • Signage (interior & exterior design)
  • Anything visual that represents the business)

All of these things make up an identity and should support the brand as a whole. The logo however, is the corporate identity and brand all wrapped up into one identifiable mark. This mark is the symbol of the business as a whole.

The Style Guide:
Style Guides have traditionally been produced as print and web-ready PDFs. They’re the core of the identity design, and usually accompany the logo, templates, fonts and other resources packaged together to make designing for the brand easier. Style guidelines are in-depth rules about logo usage, styling, and layout, typefaces, color palettes, layout guidelines and more.